THE KEY TO SUCCESS IS SILENCE!
For example, the brand ambassador of a company should be openly exhibited/used in order to achieve the desired branding and sales target. But people being used within the corporate structure – like the key technicians or consultants – should never be publiced.
Therefore, to succeed in any project, Chanakya suggests,
Every business leader has friends, strategists, associates and market intelligence experts, from whom he takes advice and to whom he even gives information. These are his resources for thoughts. Until and unless it is required, he should never make them public. Only after understanding this can he succeed in reaching his desired results.
Here are some steps for maintaining secrecy in a project:
- LET THE IDEA EVOLVE
- EXPERIMENT IT QUIETLY
As your ideas take shape, talk to a few people – just a few -who can help you to make it practically viable. Think through all the areas that are important to make a project successful – like the research involved, finance required, the people needed, the technical expertise, time to complete the project etc. Then, before you go for the full project, do a pilot project. Thus, you will know the difficulties involved. Remember, a sculptor always makes a six-inch model before the actual 60-foot statue!
- EXECUTIVE EFFECTIVELY